PRINCIPLE #1
Use our creativity to model responsible gun ownership and show consequences for reckless gun use. We will make a conscious effort to show characters locking their guns safely and making them inaccessible to children.
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- Show Gun Safety
Show Gun Safety
EMPOWERING THE CREATIVE COMMUNITY IN THE MOVEMENT TO END GUN VIOLENCE
Guns are prominently featured in television, art, music, and movies across the globe, but only America has a gun violence epidemic. TV and film didn’t cause the problem, but it can help fix it.
Guns are a fact of American life, and we know that they’ll continue to be portrayed on screen. This gives us a unique opportunity to model safe and responsible gun use. Studies show that audiences adopt behaviors and attitudes of their favorite on-screen characters. For example, 44% of adolescents who start smoking do so because of smoking images they saw in movies. With guns now the number one killer of children in America, modeling responsible gun use and gun safety on screen can make a difference and save lives.
Brady’s Show Gun Safety campaign empowers showrunners, writers, actors, directors, producers, agents, armorers, and executives committed to changing the cultural narrative of firearms in America. Our supporters include Emmy, Oscar, and Golden Globe award winners whose influence has the power to inspire real change. We've galvanized hundreds of industry leaders to sign our open letter supporting positive culture change by modeling firearm safety on screen. We've convened Hollywood actors, directors, and showrunners at the White House. We’ve partnered with the world’s leading talent agencies. Together, we're ushering in a safer America.
Sign the show gun safety pledge.
Over 300 writers, directors, and producers — including Emmy and Academy Award winners — signed Brady's open letter agreeing to lead positive culture change by modeling firearm safety on screen. Will you join us?
WE’RE HELPING STORYTELLERS MODEL BASIC GUN SAFETY BEST PRACTICES.
Our Show Gun Safety Principles
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PRINCIPLE #2
Have at least one conversation during pre-production regarding the way guns will be portrayed on screen and consider alternatives that could be employed without sacrificing narrative integrity.
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PRINCIPLE #3
Limit scenes including children and guns, bearing in mind that guns are now the leading cause of death for children and adolescents.
Sign Up to Join Brady's #ShowGunSafety Campaign
Our team of experts is here to provide artists and storytellers with the resources and education they need to model guns responsibly. Please use the form to join the movement and get more involved. Email us at [email protected].
OUR THEORY OF CHANGE
America’s culture-makers — artists, musicians, writers, directors, producers, actors, and studio professionals — have a deep influence on how we think of ourselves, what we value, and how we act. We can empower our nation’s artists and storytellers to model norms and visions that guide us to a safer America free of gun violence.
"As America’s storytellers, our goal is primarily to entertain, but we also acknowledge that stories have the power to effect change. Cultural attitudes toward smoking, drunk driving, and seatbelts have all evolved due in large part to movies’ and TV’s influence. It’s time to take on gun safety."
Artists and Entertainers Making a Difference
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"THE CONNERS"
Lecy Goranson of ABC's "The Conners" addresses gun violence when a shooting occurs in their neighborhood.
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"STATION 19"
Miguel Sandoval of NBC's "Station 19" shares the importance of safely storing firearms to prevent gun violence.
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"THE GOOD DOCTOR"
ABC's "The Good Doctor" explains how safe firearm storage can help prevent domestic violence and mass shootings.
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GRIZ AND MATISYAHU
Musicians Griz and Matisyahu team up to raise awareness about gun violence in their song "A New Day."
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PIPER PERABO
Actress Piper Perabo of "Yellowstone" joins Brady for a roundtable at the White House to discuss showing gun safety on screen.
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ADAM BRODY
Actor Adam Brody of "The O.C." shares how he's working with Brady to change the culture of firearms in America.
#AskingSavesKids in Grey's Anatomy
Brady and CAA: Survivors, Storytelling, and Gun Safety
Good Morning America: How Hollywood is Taking a Stand
Michael Franti & Spearhead — "You Will Always Hear My Echo" (Official Music Video)
Piper Perabo and Adam Brody Talk Gun Violence in Film & TV
BRADY IS UNITED AGAINST GUN VIOLENCE
Brady is one of the oldest and boldest gun violence prevention organizations in America. We know that preventing gun violence isn’t about politics; it’s about saving lives. We continue the legacy of Jim and Sarah Brady, the trailblazing gun violence prevention advocates whose name we bear, by uniting Americans from coast to coast, young and old, red and blue, and every shade of color, to find common ground in common-sense solutions to gun violence.