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ANNUAL REPORT FISCAL YEAR 2024

OUR MISSION TO FREE AMERICA FROM GUN VIOLENCE

For the third straight year, firearms were the number one killer of kids. Yet there is hope. We saw the largest drop in homicides in recent history. We saw the parents of the Oxford High School shooter held accountable for their failure to act as responsible gun owners. We saw thousands of domestic abusers denied firearms under expanded background checks.

In no small part, we saw these things because of you. We are changing this country for the better. With your help, we will free America from gun violence.

At the end of each year, we share a handful of stories about our work, showing how Brady solutions are uniquely effective in the fight against gun violence as a public health epidemic.

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Brady's unique, multi-pronged strategy is making a difference in the movement to prevent gun violence.

This Is Our Lane healthcare professionals at the White House.

Below, find highlights from this year's annual report about our work to change the laws, change the industry, and change the culture. Download the full annual report to read more about Brady's life-saving work.

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Annual Report Highlights

THE STRONGEST GUN VIOLENCE PREVENTION ADMINISTRATION IN HISTORY

Gun homicides and mass shootings have plummeted under President Biden and Vice President Harris’ leadership

Even with Congress gridlocked, President Biden, Vice President Harris, and the White House Office of Gun Violence Prevention continue to deliver solutions to free America from gun violence.

This past year, the administration issued a slate of executive orders, including those that promote safe gun storage, invest millions into community violence intervention programs, and crack down on firearms trafficking. These efforts build on the dozens of other executive actions introduced by the Biden-Harris administration since 2022 — most of which Brady recommended.

We also saw major progress in implementing the historic Bipartisan Safer Communities Act, including an effort to close deadly loopholes that contribute to 1 in 5 guns being sold without a Brady Background Check.

These efforts would not be possible without the landmark White House Office of Gun Violence Prevention. Led by Vice President Harris, the office ensures the coordination and implementation of the administration’s gun violence prevention strategy nationwide.

Brady’s Chief Programs and Policy Officer Christian Heyne was honored to join President Biden and Vice President Harris and the office as they marked their one-year anniversary in September.

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WE’RE EMPOWERING COMMUNITIES TO ENACT PROVEN “SUPPLY-SIDE” SOLUTIONS

Brady’s Combating Crime Guns program is the most innovative and expansive program working to address the “supply side” of firearms, or the gun industry sellers, dealers, and manufacturers that contribute to and profit from gun violence.

Too often, conversations about gun violence focus on the individual shooter. But much of our country’s gun violence can be traced to the “supply side,” or the gun businesses that negligently flood firearms into our streets and neighborhoods — often with little or no accountability. Our Combating Crime Guns program works to change this. This past year, we expanded our work by holding our first community-driven convening on supply-side solutions in Chicago, San Francisco, and Philadelphia. Through our innovative conferences, we trained hundreds of leaders and advocates on how to push for and implement tangible supply-side solutions to alleviate gun violence in their local communities, and it made a difference. After attending our Philadelphia conference, 75% of participants planned to take action in their communities, like advocating for policy reforms, using Brady’s Gun Store Transparency Project website to identify problematic gun dealers in their neighborhoods, and instituting public pressure campaigns.

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INCORPORATING GUN SAFETY INTO AMERICA’S HIT MOVIES AND TV SHOWS 

Studies show that audiences adopt behaviors and attitudes of their favorite on-screen characters. That’s why our Show Gun Safety campaign empowers Hollywood to model gun safety on screen. This past year, two years after the launch of the Show Gun Safety campaign, we trained over 700 writers, creatives, and executives on how they can responsibly portray guns and shift culture to save lives. Our work included assisting ABC on an episode of the Grey’s Anatomy spinoff Station 19, which reached over 3 million viewers. And we worked with CBS’s SWAT to portray safe firearm storage in an episode that reached over 5 million viewers. We’re currently working with writers’ rooms of major TV shows premiering in 2025, and we expect several blockbuster movies hitting theaters soon to incorporate our principles. Our Show Gun Safety campaign is leading the way in how we will change the culture of firearms in America. To learn more, visit showgunsafety.org.

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Financials

Total Revenue: $52,264,000; Total Expenses: $55,513,000

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