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Our Approach

Americans shouldn’t have to live with the fear of getting shot and killed while going about our daily lives.

Brady is the leading gun violence prevention organization in America, as we combine our legacy of bipartisan leadership with our proven behavior change campaigns. And evidence shows we’re saving lives.

Brady approaches ending gun violence in America in three critical ways: changing the laws, changing the industry, and changing the culture.

Our three-pronged approach is unique among gun violence prevention organizations and is founded on the need for ensuring responsible gun ownership.

This three-point strategy follows the roadmap behind other successful social change campaigns, including those to prevent drunk driving, promote seatbelt use, and reduce youth smoking.

  • POLICY REFORM

    The overwhelming majority of Americans support stronger gun laws. We fight to pass sensible laws and policies that are proven to keep Americans safe from gun violence. We are committed to upholding common-sense gun laws, making it hard for irresponsible people to get a firearm, and keeping firearms away from those who are less willing to use a firearm responsibly— without infringing on Second Amendment rights.

    Impact point: We work at the state, local, and federal levels to pass laws and policies proven to prevent gun violence. And our work is saving lives. Today, 64% of Americans live in states with safe firearm storage laws, compared to only 46% a decade ago.

  • ​​INDUSTRY OVERSIGHT

    Americans held Big Tobacco accountable. It’s past time we did the same for the gun industry, which contributes to and profits off of America’s gun violence crisis. Our Combating Crime Guns program works to shut down or reform negligent gun dealers who flood our streets with illegal and trafficked guns. Our renowned legal team takes the gun industry to court, winning landmark cases that protect us from gun violence.

    Impact point: We’ve won $70 million in verdicts and settlements on behalf of victims of gun violence, many ushering in major reforms for the gun industry.

  • CULTURE CHANGE

    As the gun violence crisis worsens in our country, we know that changing laws and policies isn’t the only solution — we must change our social norms and culture, too. Just as Americans shifted norms and behaviors to curb youth smoking and wear seatbelts, we can shift our norms and behaviors about how we use, own, and perceive firearms.

    Impact point: After seeing our End Family Fire public education campaign, gun owners are over 5x more likely to seek information about safe storage, and nearly half begin storing their weapons more safely.

OUR IMPACT

BRINGING MORE AMERICANS THAN EVER INTO THE MOVEMENT AGAINST GUN VIOLENCE

60%

We're changing hearts and minds to create a safer America. Today, an overwhelming 60% of Americans think preventing gun violence is more important than protecting gun rights. That's the highest in 10 years and includes 4 in 10 gun owners.

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Inspired to get involved and take action? We have many ways you can act.

Whether you're passionate about community outreach, political advocacy, or grassroots activism, there's something for everyone.

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Bradys Team ENOUGH youth members rally to end gun violence

SURVIVOR SPOTLIGHT

Meet Dion Green

Gun violence survivor and Brady plaintiff Dion Green.

Dion Green feels lucky to be alive. In 2019, he was next to his father, Derrick Fudge, when a gunman armed with an assault weapon and a 100-round magazine opened fire at a crowded bar in Dayton, OH. His father died in his arms.

In response to the mass shooting, Brady filed a first-of-its-kind lawsuit against the distributor of the deadly high-capacity magazine used in the shooting.

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