End Family Fire: Encouraging Responsible Gun Use Our End Family Fire program encourages safe firearm storage, primarily through a national Public Service Announcement (PSA) campaign, which targets gun owners, encouraging them to be part of the solution. This apolitical effort has proven success at changing attitudes and behaviors around safe gun storage. Gun owners and people in gun-owning households who are aware of the campaign are significantly more likely to make changes to store their guns more safely. Learn More
Asking Saves Kids: Encouraging Parents to Ask About Unlocked Guns at Home Parents ask all types of questions before their children visit other homes. Imagine if we treated firearms as deadly as we do peanuts. Our Asking Saves Kids (ASK) campaign, a major component of promoting safe firearm storage, encourages parents, guardians, and caretakers to always ask: "Is there an unlocked gun where my child plays?" By making this simple question the norm, we have the power to save a child’s life. Learn More
Show Gun Safety: Promoting Gun Safety in TV and Film Studies show that audiences adopt behaviors and attitudes of their favorite on-screen characters. Our network of over 300 leading Hollywood screenwriters, producers, actors, and studio executives are incorporating our gun safety best practices into the biggest TV and movie hits. Learn More
This Is Our Lane: Amplifying the Voices of Healthcare Professionals Evidence shows that when physicians play an active role in gun safety conversations, patients and their families are safer. Our This Is Our Lane campaign engages doctors and healthcare professionals in talking about gun violence as a public health issue. Learn More