
End Family Fire: Encouraging Responsible Gun Use
Our End Family Fire program encourages safe firearm storage, primarily through a national Public Service Announcement (PSA) campaign, which targets gun owners, encouraging them to be part of the solution. This apolitical effort has proven success at changing attitudes and behaviors around safe gun storage. Gun owners and people in gun-owning households who are aware of the campaign are significantly more likely to make changes to store their guns more safely.