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Fred Guttenberg, Brady, Announce Joint Effort to Prevent Gun Violence

Washington, D.C., April 2, 2021 - Today, activist Fred Guttenberg announced that he will work with Brady to unite elected officials, corporate America and every person who cares about public safety to catalyze the vital and lifesaving work to prevent gun violence. Guttenberg, whose daughter Jaime was killed in the 2018 mass shooting at Marjory Stoneman Douglas High School in Parkland, Florida, is a nationally-recognized advocate for common-sense gun violence prevention and the founder of Orange Ribbons for Gun Safety, which advocates for a public health approach for gun safety to reduce the gun violence death rate and decrease gun violence.

In underscoring the importance and purpose of this work together, Brady and Guttenberg shared:

“This is an unprecedented moment and opportunity to continue building upon the collaboration in the gun violence prevention movement and achieve our shared goal: ending gun violence. We are excited to work together in this joint effort to unite all parts of our nation to prevent gun violence. Together, we will work with elected officials of all levels to ensure that we take advantage of this moment for change and with leaders in the health care sector, who are on the front lines of this crisis, and with community-based organizations who are closest to this violence to take a comprehensive approach to gun violence prevention. Nothing is more important than passing comprehensive and common-sense reforms that save lives. There is not a moment to lose. We can do this.”

Fred Guttenberg shared:

“I am a dad of two children. Unfortunately, because of gun violence, I visit Jaime at the cemetery. Since Jaime’s murder, I have worked with the incredible array of grassroots and large gun safety organizations and the leaders of the gun violence prevention movement. We are strong, we are diverse, we are mighty and we want to end gun violence today. Lives hang in the balance every day, and those of us who have suffered the unimaginable have been forced to fight for a safer America. Thankfully, our success in the last two elections have created an unprecedented opportunity this year to meaningfully tackle gun violence across this country at the federal and state levels. I am proud to join with Brady in working across the gun violence prevention movement to ensure we achieve the most comprehensive reforms possible to tackle gun violence in all its forms this year, and to further spur engagement and action by the private sector to end gun violence. I am thankful to Brady and my friend Kris Brown for providing the organizational capabilities and resources to assist these critical efforts. I look forward to ensuring that we work directly with the Biden Administration and key state leaders across this country to start saving lives. The time is now. This is the year.”

Brady President Kris Brown shared:

“Fred is one of the clearest, strongest, and most thoughtful voices in the movement to end America’s gun violence epidemic. Brady is proud to work with him to continue to create change and work with all partners in pursuit of our shared goal, ending gun violence once and for all. This year must be a watershed moment in the movement to prevent gun violence. We are poised to make great progress, with gun violence prevention majorities in Congress and a White House that has clearly prioritized and understands this issue. With Fred’s help, we can make 2021 the year that our children look back on as the moment where our nation finally said enough is enough and took action to stop gun violence.”

Brady Vice President of Policy Christian Heyne shared:

“Fred brings clarity and direction to our work and, as a fellow survivor, a perspective that is unfortunately informed by being a part of a club that no one wants to be a part of. We are proud to work with him and with other survivors in our leadership and in the movement to ensure that this perspective remains the north star of our work, ensuring that we put an end to this epidemic once and for all.”

About Fred’s Work with Brady:

Guttenberg will work with Brady in the effort to create consensus, generate support, and publicize the importance of gun violence prevention. Guttenberg’s work as the founder of Orange Ribbons for Gun Safety and his passionate advocacy for solutions that will stop other families from enduring the loss of a child or loved one have made him a nationally recognized voice on gun violence prevention. In his work with Brady, Guttenberg will assist in publicizing and catalyzing the continued momentum and progress of the gun violence prevention movement, convening partnerships and creating consensus across the broadest possible cross section of advocates and concerned citizens and organizations to help create the largest and strongest possible voice in the effort to prevent gun violence.

Learn more about Fred and his work by listening to his podcast appearances with Red, Blue, and Brady!

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Brady has one powerful mission — to unite all Americans against gun violence. We work across Congress, the courts, and our communities with over 90 grassroots chapters, bringing together young and old, red and blue, and every shade of color to find common ground in common sense. In the spirit of our namesakes Jim and Sarah Brady, we have fought for over 45 years to take action, not sides, and we will not stop until this epidemic ends. It’s in our hands.


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