Gun violence is a public health epidemic that impacts the majority of Americans, either directly or indirectly. But while stories of tragedy often overshadow those of triumph, we see a vision of hope; an America free from gun violence.
At the end of each year, we share a handful of stories about our work, showing how Brady solutions are uniquely effective in the fight against gun violence as a public health epidemic.
We need common sense gun laws, but laws alone aren't enough and they are only as good as their enforcement. That's why Brady's Combating Crime Guns program and legal team work to reform the gun industry and shut down dealers that put profits over public safety. We must also change the culture of firearms in America. Nearly 1 in every 3 Americans own a gun. We must promote social norms like storing firearms safely and checking in on a loved one's access to firearms in moments of crisis.
As you'll learn from our report, our unique approach to change the laws, change the industry, and change the culture has been successful in saving lives and creating a safer America for us all.
Brady is freeing America from gun violence. Your generous donations fuel our work to prevent gun violence and save lives.
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We celebrated wins at the White House, demanded an assault weapons ban at the U.S. Capitol, and more.
We partnered with NBA player Stephen Curry, Warriors Coach Steve Kerr, the Boston Red Sox, and more.
We convened Hollywood writers and directors to drive culture change in TV/film, partnered with actor Bradley Whitford, and protested at the NRA.
Below, find highlights from this year's annual report about our work to change the laws, change the industry, and change the culture. Download the full annual report to read more about Brady's life-saving work.
IN SEPTEMBER 2023, PRESIDENT BIDEN ANNOUNCED THE FIRST EVER WHITE HOUSE OFFICE OF GUN VIOLENCE PREVENTION – A HISTORIC WIN LED BY BRADY.Brady spent years calling for such an office, particularly as gun violence has become the number one killer of children in America. We know that this public health crisis requires a coordinated federal response with a focus on prevention.President Biden and Vice President Harris continue to demonstrate their commitment to ending gun violence, issuing more than 10 bold executive actions in the past year – all built on recommendations by Brady. That is, of course, in addition to signing into law the Bipartisan Safer Communities Act in 2022.Brady has seized opportunities to expand Brady Background Checks on gun sales. Consistent with the Bipartisan Safer Communities Act, the Biden administration proposed a rule to clarify which gun sellers must obtain a federal firearm license before engaging in gun sales. This rule is the closest we have come in 30 years to every gun being sold with a background check (curtailing the 1 in 5 guns currently sold with no background check). Brady has worked to garner support for the rule, driving thousands of messages to the Department of Justice in less than a month.Our efforts also continue on Capitol Hill, where we helped craft and refine more than 40 gun violence prevention bills in the 118th Congress and played a critical role in passing the Assault Weapons Ban through the House of Representatives last year – the closest a ban has come to becoming law again since it expired nearly 20 years ago.There is more work to be done, but we are making progress every day.
Gun violence doesn’t start with the shooter. It often starts with the supplier. To end gun violence, we must address its supply-side: the gun industry and dealers who are contributing to and profiting from gun violence. That’s the core of Brady’s Combating Crime Guns program.Brady is the only national organization with a program dedicated to combating crime guns. We understand that persistent gun violence, which disproportionately affects Black and Brown communities, is fueled by irresponsible and unlawful gun sales. Our Combating Crime Guns program identifies the irresponsible gun stores that are flooding under-resourced communities with illegal firearms, and we provide state and local authorities with the tools to inspect and hold accountable irresponsible gun dealers.Brady has local Combating Crime Guns programs in Chicago, Oakland, Los Angeles, and Milwaukee — all areas disproportionately impacted by crime guns. And we’re growing. In 2023, we convened major summits in Chicago and San Francisco, bringing together advocates, experts, and public officials to learn about equitable, data-driven approaches. In 2024, we will convene in Philadelphia, where 65% of city residents reported hearing gunshots in their neighborhood in the past year.
90% of crime guns — guns recovered from crimes — can be traced back to just 5% of gun dealers.
WE CONTINUE TO GROW THE LARGEST DATABASE OF GUN STORE RECORDS — AND EXPOSE ELECTED OFFICIALS WITH TIES TO THE GUN INDUSTRY
Too often, negligent gun dealers who knowingly break the law get only a slap on the wrist. They stay in business and continue to fuel gun violence. That’s why we launched the Gun Store Transparency Project, a database of federal gun store inspection records to hold reckless gun stores accountable – even when the government doesn’t.
Not only have we continued to grow this unparalleled resource, but our data has spoken truth to power. We tipped off the New York Times that Rep. Andrew Clyde (R-GA), who has led opposition against federal gun store regulations, owns a gun store placed under federal monitoring for selling 25 guns linked to crimes.
Visit gunstoretransparency.org to find cited violations among gun stores in your area and across the country.
We are proud to celebrate five years since Brady launched our End Family Fire program, an educational effort and social norm change campaign promoting safe firearm storage among gun owners. Data shows that End Family Fire is resonating with gun owners, and the result is countless lives saved.
End Family Fire is the only national program that uses the power of public service announcements (PSAs) to bring gun owners into the conversation to reduce gun violence. Our award-winning ads, which have been viewed over 3.6 billion times, are targeted to reach gun-owning households in the geographic areas and communities most impacted by family fire.
Now in its fifth year, this nonpartisan campaign has been astoundingly successful in changing attitudes and behaviors around gun usage and safe storage.
WHAT IS FAMILY FIRE?
Family fire refers to a shooting caused by someone having
access to a gun from the home when they shouldn’t have it. Unintentional shootings, suicide, and intentional shootings are all forms of family fire.
Brady created the term with Ad Council, drawing inspiration from successful social norm campaigns that coined “secondhand smoke” and “designated driver” to name and address major public health crises.
THE PROBLEM
THE SOLUTIONOur End Family Fire program helps keep kids safe, prevent gun suicide, and stop unwanted access to guns.
Total Revenue: $46,146,000; Total Expenses: $45,000,000
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