Susan Lavington brings over 25 years of marketing experience and strategic leadership to Brady. She began her marketing career by launching the first online booking engine for usairways.com. She then led the marketing effort that built usatoday.com into one of the top national news websites and was promoted to the first SVP of marketing for USA TODAY, overseeing the entire portfolio of products — print, online, and mobile. She later served as Vice President of Marketing at Sterling Publishing, Interim CMO at George Washington University’s College of Professional Studies, and as the first Chief Marketing Officer for Carr Workplaces, where her efforts resulted in significant digital and revenue growth.
Susan began working with Brady in 2017 and became Brady’s Chief Operating Officer in 2021. She oversees Brady’s strategic plan and leads Brady’s transformative efforts in the media and marketing space, which have ushered in significant budget, brand, and infrastructure growth. Under her direction, Brady has grown partnerships with major media and advertising agencies and won Cannes Lions, Shortys for Good, MarCom Awards, and more. In 2023, she presented Brady’s marketing and culture change work at the Cannes Lions International Festival of Creativity. She received her B.A. from Rice University with a double major in Economics and English and an M.B.A. from Georgetown University. She currently lives in Alexandria, Virginia, with her husband, and four children.