End Family Fire End Family Fire is a movement to promote responsible gun ownership. In partnership with the AdCouncil, its mission is to encourage safe storage of firearms in the home. By securing firearms, rates of unintentional shootings, suicide, and firearm misuse can be greatly decreased – both in the home and in our nation’s schools. Learn More
ASK (Asking Saves Kids) ASK is an easy way to help keep our kids safe. Parents and guardians ask all sorts of questions before allowing their children to visit another home; they ask about pets, allergies, internet access, and supervision. As part of our End Family Fire program, ASK encourages parents and guardians to add one more question to this conversation: “Is there an unlocked gun where my child plays?” Learn More