76%
of school shooters get their guns from the home.
End Family Fire
WE ARE CHANGING AMERICAN BEHAVIOR TO ENSURE SAFE AND RESPONSIBLE FIREARM OWNERSHIP.
Family fire refers to a shooting that results from someone misusing an unsecured firearm from the home. Unintentional shootings, firearm suicide, and many intentional shootings are all forms of family fire. Family fire is preventable by storing your guns safely.
THE CAMPAIGN
A SECURED FIREARM MAKES FOR A SAFER HOME
End Family Fire is changing the way gun owners think about and store their firearms, and is the only national program that uses the power of Public Service Announcements (PSAs) to bring gun owners into the conversation to reduce firearm deaths.
Now in its fifth year, the public education effort has had proven success at changing attitudes and behaviors around gun usage and safe storage.
Gun owners and people in gun-owning households who are aware of the campaign are significantly more likely to make changes to store their guns more safely.
The Threat :60 | End Family Fire | Safe Gun Storage
Safe Stories: Preventing Gun Suicide
Prepare for Misuse
Service Never Stops: Gary
No Extra Life
End Family Fire: Justin
Service Never Stops: Chris
Service Never Stops: Teresa
Life-saving Impact
"I felt a need to write you to thank you for saving my son's life! I saw an ad on television about locking up guns. My husband has two handguns that he keeps for protection...He kept them in our bedroom closet, hidden and unloaded...I thought about my son when I saw the piece on TV and told my husband we were going that day to get a safe...Our son, who is 13, has been having mental health issues because of bullying at school and low self-esteem. He told his counselor yesterday that he had a bad day on Friday and wanted to end his life...But when he went to find his dad's gun, he saw the safe instead...I don't know if he would have used the gun or not, but if he did, I would have lost him forever."
Firearm Storage
SAFE STORAGE SAVES LIVES. EDUCATION IS STEP #1.
Gun owners aren't careless. They'll do whatever it takes to protect their family and loved ones — in the home and beyond. That's why awareness about safe gun storage is so important.
By sharing simple steps, our goal is to change the conversation around how guns in the home are stored, used, and discussed. And it’s working. In fact, gun owners aware of End Family Fire are more than four times as likely to have sought out safe storage tips in the past year.
ASK: "IS THERE AN UNLOCKED GUN WHERE MY CHILD PLAYS?"
ASK (Asking Saves Kids) is a simple way to help keep kids safe and a fundamental part of our End Family Fire program.
Practice Safe Storage
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8 KIDS
are unintentionally injured or killed by family fire each day.
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60%
of gun deaths are by suicide.
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30 MILLION
children in the U.S. are estimated to live in households with firearms.
By storing firearms securely — locked, unloaded, and away from ammunition — we can help protect ourselves and our loved ones.
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LOCK firearms up with a trigger lock, lockbox, gun vault, or a cable lock.
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UNLOAD firearms when not in use.
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KEEP ammunition separate from the firearm storage location.
