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About

#ShowYourSafety


Empowering the creative community in the movement to end gun violence

We help the creative community harness their power as culture-makers to create a safer America free of gun violence through simple, creative, and powerful actions that foster positive behavior change.

Guns are prominently featured in television, art, music, and movies across the globe, but only America has a gun violence epidemic. In America, we have more guns than people. Every year, over 40,000 people are shot and killed. Our nation’s gun violence crisis impacts nearly every fabric of American life. And while we must address the root of this issue — our nation’s weak gun laws — we can also drive life-saving social change. The creative community can play a powerful role in leading that change.

These TV and Film Industry Leaders are Taking a Stand with Brady

Now is the time to act. About 300 writers, directors, and producers — including Emmy and Academy Award winners — signed our open letter supporting cultural positive change by modeling firearm safety on screen.

Our Theory of Change

America’s culture-makers — artists, musicians, writers, directors, producers, actors, and studio professionals — have a deep influence in how we think of ourselves, what we value, and how we act. We can empower our nation’s artists and storytellers to model norms and visions that guide us to a safer America free of gun violence.

“As America’s storytellers, our goal is primarily to entertain, but we also acknowledge that stories have the power to effect change. Cultural attitudes toward smoking, drunk driving, seatbelts and marriage equality have all evolved due in large part to movies’ and TV’s influence. It’s time to take on gun safety."

Read the open letter

Brady is United Against Gun Violence

Brady is one of the oldest and boldest gun violence prevention organizations in America. We know that preventing gun violence isn’t about politics; it’s about saving lives.

We continue the legacy of Jim and Sarah Brady, the trailblazing gun violence prevention advocates whose name we bear. In 1981, Jim was just two months into his dream role as White House Press Secretary when he was shot in the head when a gunman tried to assassinate President Reagan. Jim was partially paralyzed for life. But not even a bullet to the head could stop him. Jim and his wife, Sarah, spent the rest of their lives fighting to make our country a safer place. They lobbied Congress on both sides of the aisle to pass the landmark, bipartisan Brady Bill — which continues to save lives today.

Today, we continue Jim and Sarah Brady’s legacy by uniting Americans from coast to coast, young and old, red and blue, and every shade of color, to find common ground in common-sense solutions to gun violence.

Artists and Entertainers We’ve Worked With