Empowering the creative community in the movement to end gun violence

We help the creative community harness their power as culture-makers to create a safer America free of gun violence through simple, creative, and powerful actions that foster positive behavior change.

Sign the Show Gun Safety Pledge

Over 200 writers, directors, and producers — including Emmy and Academy Award winners — signed Brady's open letter agreeing to lead positive culture change by modeling firearm safety on screen.

Guns are prominently featured in television, art, music, and movies across the globe, but only America has a gun violence epidemic. In America, we have more guns than people. Every year, over 40,000 people are shot and killed. Our nation’s gun violence crisis impacts nearly every fabric of American life. And while we must address the root of this issue — our nation’s weak gun laws — we can also drive life-saving social change. The creative community can play a powerful role in leading that change

Now is the time to act. Following the tragic mass shooting at Uvalde Elementary School, about 300 writers, directors, and producers — including Emmy and Academy Award winners — signed our open letter supporting positive culture change by modeling firearm safety on screen. A year later in April 2023, we organized about two dozen Hollywood actors, directors, and showrunners to join a roundtable discussion at the White House on the role the TV and film industry can play in combating the gun violence epidemic. We’ve also now partnered with Endeavor and Creative Artists Agency — two of the world’s leading talent agencies — to foster systemic change on gun safety in TV and film. We'll be following up with systematic practices and recommendations for the industry — and hope you’ll join us to save lives.


1. Use our creativity to model responsible gun ownership and show consequences for reckless gun use. We will make a conscious effort to show characters locking their guns safely and making them inaccessible to children.

2. Have at least one conversation during pre-production regarding the way guns will be portrayed on screen and consider alternatives that could be employed without sacrificing narrative integrity.

3. Limit scenes including children and guns, bearing in mind that guns are now the leading cause of death for children and adolescents.

Our Theory of Change

America’s culture-makers — artists, musicians, writers, directors, producers, actors, and studio professionals — have a deep influence in how we think of ourselves, what we value, and how we act. We can empower our nation’s artists and storytellers to model norms and visions that guide us to a safer America free of gun violence.

“As America’s storytellers, our goal is primarily to entertain, but we also acknowledge that stories have the power to effect change. Cultural attitudes toward smoking, drunk driving, and seatbelts have all evolved due in large part to movies’ and TV’s influence. It’s time to take on gun safety."

Read the open letter

Brady is United Against Gun Violence

Brady is one of the oldest and boldest gun violence prevention organizations in America. We know that preventing gun violence isn’t about politics; it’s about saving lives.

We continue the legacy of Jim and Sarah Brady, the trailblazing gun violence prevention advocates whose name we bear. In 1981, Jim was just two months into his dream role as White House Press Secretary when he was shot in the head when a gunman tried to assassinate President Reagan. Jim was partially paralyzed for life. But not even a bullet to the head could stop him. Jim and his wife, Sarah, spent the rest of their lives fighting to make our country a safer place. They lobbied Congress on both sides of the aisle to pass the landmark, bipartisan Brady Bill — which continues to save lives today.

Today, we continue Jim and Sarah Brady’s legacy by uniting Americans from coast to coast, young and old, red and blue, and every shade of color, to find common ground in common-sense solutions to gun violence.

Artists and Entertainers We’ve Worked With