"Family fire" refers to a shooting caused by someone having access to a gun from the home when they shouldn’t have it. This includes children as well as those who display behavior that indicates they could harm themselves or others. Unintentional shootings, suicide, and intentional shootings are all forms of family fire. Family fire is preventable by storing your guns safely.
End Family Fire is changing the way gun owners think about and store their firearms, and is the only national program that uses the power of Public Service Announcements (PSAs) to bring gun owners into the conversation to reduce firearm deaths.
Now in its fifth year, the public education effort has had proven success at changing attitudes and behaviors around gun usage and safe storage.
Gun owners and people in gun-owning households who are aware of the campaign are significantly more likely to make changes to store their guns more safely.
Brady and the Ad Council partnered with Dentsu for the latest in the award-winning End Family Fire campaign to promote safe gun storage.
Access to an unsecured firearm in the home increases the risk of injury or death. Protect yourself and your loved ones by storing your guns securely – locked, unloaded, and away from ammunition.
More than two-thirds of Veteran suicides involve a gun. Protect yourself and your loved ones by storing your guns securely – locked, unloaded, and away from ammunition.
67 people die by gun suicide in every day in the United States — more than are lost to firearm murders and unintentional shootings combined.
4.6 million children live in homes with access to unlocked or unsupervised guns. Help End Family Fire.
Through nationally syndicated public service advertisements, billboards, social media, and more, our End Family Fire public education effort has spread the message of safe firearm storage in every state across the country.
"I felt a need to write you to thank you for saving my son's life! I saw an ad on television about locking up guns. My husband has two handguns that he keeps for protection...He kept them in our bedroom closet, hidden and unloaded...I thought about my son when I saw the piece on TV and told my husband we were going that day to get a safe...Our son, who is 13, has been having mental health issues because of bullying at school and low self-esteem. He told his counselor yesterday that he had a bad day on Friday and wanted to end his life...But when he went to find his dad's gun, he saw the safe instead...I don't know if he would have used the gun or not, but if he did, I would have lost him forever."
Gun owners aren't careless. They'll do whatever it takes to protect their family and loved ones — in the home and beyond. That's why awareness about safe gun storage is so important.
By sharing simple steps, our goal is to change the conversation around how guns in the home are stored, used, and discussed. And it’s working. In fact, gun owners aware of End Family Fire are more than four times as likely to have sought out safe storage tips in the past year.
of school shooters get their guns from the home.
are unintentionally injured or killed by family fire each day.
of gun deaths are by suicide.
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