Many gun owners across the US report that they store their guns safely. But what does safely, or responsibly storing, a firearm look like? In a study conducted by John Hopkins and Dr. Cassandra Crifasi, Deputy Director of the Center for Gun Violence Prevention and Policy, it was found that less than half of the U.S. gun owners store all their guns safely. So, how can gun violence prevention advocates — who know the risk of unsecured firearms — change this public health crisis? How can we all better craft messaging that reaches gun owners, and gun owning communities? To find out, host JJ sat down with Dr. Crifasi to discuss what programs work, what systems don't, and the importance of credible messengers.

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Mentioned in this podcast:
Hundreds of Gun Control Bills Have Been Introduced Since Sandy Hook. Why Has Nothing Changed? (Fortune)
Dismantling the Narrative: Gun owner and researcher Cassandra Crifasi aims to change the conversation. (Hopkins Bloomberg)
Study: More than half of all U.S. gun owners fail to store their firearms safely (Minn Post)